Divine Earth Theory will enter the hemp wellness market on November 11, 2026, launching Regenerate, its inaugural broad-spectrum hemp extract. The launch marks founder and CEO Jenna Zwagil’s return to the hemp industry and introduces The Canopy, an online community where people can learn about hemp and connect with others who share their interest.
Jenna Zwagil leveraged her HempWorx experience to shape Divine Earth Theory. She saw people come to learn about hemp and build a community around what they discovered together. With Divine Earth Theory, she wanted to give that community a place to reconnect and give people who are new to hemp a place to start.
“I founded Divine Earth Theory to bring the highest-quality hemp products we can make to market. Regenerate is the first product we’re putting our name on,” said Jenna Zwagil, founder and CEO of Divine Earth Theory.
Regenerate, a broad-spectrum, THC-free hemp extract, is crafted for anytime use. Each 30 mL bottle contains 2,500 mg of total cannabinoids. Divine Earth Theory uses hemp grown in a controlled aeroponic environment and its Full Cryosonic Extract process, FCE™, which is designed to preserve naturally occurring hemp compounds. Regenerate is formulated using Axiom delivery technology for optimal effectiveness.
Regenerate will be available in Natural, Peppermint, and Cinnamon for $69.99 per bottle. Subscription options offer savings of up to 20%, with the applicable discount applied automatically in the cart. The two-tier affiliate program offers up to 30% combined commissions on qualifying sales, enhancing potential earnings.
Through The Canopy, members can explore educational content about hemp and the endocannabinoid system. The online community will also host The Theory Games, a seasonal team competition.
Regenerate will be available beginning November 11 at DivineEarthTheory.com. The company plans to follow with Restore, a Lavender-Mint evening formula.
