Forbes today published a landmark trends analysis, “The Wellness Revolution: Evidence-Based Insights into Biohacking Trends in 2025,” authored by wellness industry leader Lindsay O’Neill-O’Keefe, CEO of Wellness Eternal and founder of the Biohacking Index. The article synthesizes proprietary data from tens of thousands of verified consumer and practitioner reviews, highlighting measurable outcomes in the rapidly expanding biohacking, longevity, and performance markets.
Rather than speculative hype, this Forbes piece emphasizes data-driven market movement — including modality adoption rates, pricing signal shifts, and category-wide standards for efficacy — defining what’s working in 2025 and where investment and consumer dollars are flowing.
“This year’s trends reflect a new maturity in wellness,” said O’Neill-O’Keefe. “Consumers and professionals alike are prioritizing verifiable results and data transparency over anecdote.”
Highlighted Innovators & Industry Leaders
The Forbes analysis references leading biohacking and wellness technologies and experts shaping the landscape:
- Dr. Jason Sonners — Trend contributor and thought leader in hyperbaric oxygen therapy, blending clinical insight with performance optimization. (Profile: HBOT USA by Dr. Jason Sonners — hbotusa.com; learn about his work and training programs here). Hyperbaric Oxygen NJ
- Oxygen Health Systems — A high-impact player in oxygen, ozone, and filtration-based biohacking, ranked for clinical outcomes in recent Biohacking Index reports.
- Sunlighten — A global leader in light science and infrared wellness solutions, recently expanding into cold therapy through acquisition of Ice Barrel assets, merging heat and cold recovery into a single ecosystem. (Company sites: sunlighten.com and icebarrel.com).
- Celebrity biohackers like Tony Robbins, Kourtney Kardashian, LeBron James, Dabe Asprey and Ben Greenfield.
The Biohacking Index, the data backbone of the Forbes article, uniquely aggregates verified practitioner and consumer ratings across a spectrum of wellness modalities — ensuring that the trends highlighted are rooted in measurable impact rather than marketing claims alone. Yahoo Finance
Availability
The full Forbes article by Lindsay O’Neill-O’Keefe is available online:
The Wellness Revolution: Evidence-Based Insights into Biohacking Trends in 2025 — Forbes.com Forbes
This coverage underscores the growing importance of data credibility and consumer validation in wellness decisions — a shift investors, practitioners, and health-minded individuals can no longer ignore.
Lindsay O’Neill-O’Keefe is the CEO of Wellness Eternal and founder of the Biohacking Index, a data-driven platform that aggregates verified ratings on wellness and longevity technologies and providers. She has led industry research initiatives amplifying transparency and evidence-based insights in health optimization.
